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Property Predictions and the 'W' Factor in 2021 - January Market Update

By Rich Harvey, CEO & Founder, propertybuyer

Written by: Rich Harvey, CEO & Founder


Click here to watch Rich's Video of the January Market Update:  

Jan Market Update - Property Market Directions in 2021 photo

We witnessed a significant change in buyer sentiment from early Spring as most areas came out of lock down (except for Melbourne). Then we saw a rapid acceleration of demand in November and early December – right up to Christmas with auction clearance rates back at boom levels in the low 80% range. Consumer sentiment is very closely tied to property prices. We expect this renewed confidence to continue strongly throughout 2021 due to pent-up demand from home buyers, upsizers, downsizers, and others wanting better quality homes and a home office space. 

Nationally, property prices rose 4% in 2020, despite the negative impact of COVID-19 once again demonstrating the remarkable resilience of property. Sydney prices rose 6.1% over the past year.

Likely Market Drivers (things to watch…)

  1. Expats Return: Large numbers of returning cashed-up expats from overseas will strongly influence the Sydney market. We have already helped many expats negotiate a rapidly changing market. The expat demand factor has largely replaced the gap left by foreign buyers in past years.
  2. Rock Bottom Interest Rates: Access to cheap loans will drive property demand but there is usually a lag effect before property prices increase. The RBA have suggested rates are likely to stay on hold at least another 3 years. It is a good time to leverage safely.
  3. Above Average growth: Capital growth rates have been below the long-term average of 7% over the past 5 years due to strong credit controls, threat of removal of negative gearing and Covid-19. The law of mean reversion would suggest the property market is likely to have a period of above growth trend in the short-term.
  4. Investor Resurgence: We expect to see larger numbers of savvy property investors re-entering the property market chasing capital gains and yield which is likely to rise well above pre Covid-19 levels.
  5. Economic Recovery: The cessation of the job keeper Q2 2021 is likely to have a muted effect on the property market. Some commentators are suggesting there will be large volumes of mortgage defaults, but the evidence is very scant. The massive $200 billion stimulus injected into the economy has provided a strong cushioning effect and I do not expect to see a large rise in mortgage delinquency.
  6. Lending Laws: The final factor to watch is the review of responsible lending laws - due in March 2021. There's likely to be considerable debate in the Senate about the passage of this legislation, but it's important that it gets through to enable the free flowing of credit to those who need it most.

Property Sectors and Locations to Watch

  • Prestige Property - Given the poor handling of Covid in many countries and unstable political situations, the demand for Australian luxury property is rapidly increasing. Beach front, harbour front and properties on lakes and other waterways are likely to see extremely high demand continuing throughout 2021. There is a very limited supply of this high-quality land and an ever-increasing demand from local buyers upgrading, expats returning and aspiring overseas buyers.
  • Blue Chip locations - Suburbs within 10km to 20km of the CBD including the Eastern suburbsInner West, Upper & Lower North Shore, and Northern Beaches are all likely to perform well in 2021. The typical attractions of good schools, shops, education, entertainment, and transport facilities will continue to drive demand for the family home.
  • Affordable areas - Suburbs that were once consider too far to commute have seen a rise in demand. Locations such as Wollongong, Central Coast and Newcastle have all benefited from the Covid trend of working from home and seen vacancy rates plummet as people escape the city and chase the lifestyle dream.
  • First Home Buyers are likely to continue chasing the first rung of the property ladder while the stamp duty and new building incentives remain in place.

What to Expect in 2021

We expect to see price rises of 7% to 11% depending on suburb location and localised demand and supply. One of the most accurate property forecasters, Louis Christopher from SQM Research, has outlined his predictions below:

Property buyers should also consider the “W” factor – this is not the wow factor, it is the “WOBBLE” factor – otherwise known as the “X factor”, the outlier, the unintended consequence, those things from left field we can’t predict that put the economy off track. We’ve had trade wars, pandemics, oil crises, the GFC and many more things that created wobbles in the economy. But don’t let the wobbles throw your property plans off track. The media loves to sensationalise the impact of these wobbles. Savvy buyers think far more about the LONG-TERM. They consider what the world will look like post-covid and after the wobbles have passed.

Future Trends

Here’s three trends that I think will continue to have a lasting impact on the property market:

  1. Buying close to the CBD to reduce the commuting time is not as important.
  2. Workers are now choosing locations to get the best of lifestyle and work-life balance. Prices in locations further away from CBD are rising rapidly due to higher amenity values.
  3. Home buyers are now closely scrutinising floor plans to assess space for a home office. Hence, preference is given to homes with extra floor space.


Make the trend your friend. To ride the next property wave in 2021, please give us a call to discuss your next property move. We can help you design a specific strategy that will suit your individual situation. 



Please get in touch with our friendly team of buyers' agents as we would love to have a conversation about your next move. Send us your wishlist or call us on 1300 655 615.

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