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Tips for Bidding at Auction: Proven Strategies to Win Your Next Property

October 29, 2025 / Written by Rich Harvey

 

By Rich Harvey, CEO & Founder, propertybuyer.com.au

hotspotting.com.au and propertyU

 

When searching for tips for bidding at auction, you’ll find countless self-proclaimed experts claiming to have a foolproof strategy. Many of these folks have attended a handful of auctions at best, yet they're convinced they've cracked the code to guarantee success on auction day.

Here's the thing – I've bid at literally hundreds of auctions on behalf of clients over my career, and I can tell you with absolute certainty that every auction is unique. There's no magic formula or one-size-fits-all approach that works every time.

What does work is understanding the dynamics at play, reading the room accurately, and adapting your strategy as the auction unfolds. Let me share what I've learned from years of standing on the auction floor, paddle in hand, ready to secure properties for my clients.

 

Reading the room

Before we even talk about bidding strategies, you need to understand what's happening around you. An auction isn't just about numbers being called out – it's live theatre with real money at stake.

I always start by watching body language and physical cues from other bidders. People give away far more than they realise through their emotions. After attending enough auctions, you develop an eye for nervousness, hesitation, and when someone's reached their absolute limit. These tells are invaluable in helping you understand your competition.

Then there's the auctioneer themselves. Some are quick and decisive, bringing that hammer down with barely a pause. Others drag proceedings out, milking every possible dollar from the crowd. My advice? Attend multiple auctions in your preferred area before you actually bid. Get to know the various auctioneers and their styles. Understanding their rhythm will help you time your bids more effectively.

Regardless of when you choose to enter the bidding, make yourself known. Loud, proud, unmistakable bids are essential. Never appear as though you've reached your limit or are uncertain. You want other bidders to feel a little intimidated when they see you bid. This is part performance, part psychology – demonstrate your confidence and clear intention to buy.

 

Getting your fundamentals right

Before we dive into specific strategies, let's talk about the non-negotiables.

First and foremost, you must know the value of the property. I cannot stress this enough. You need to be confident in your assessment, understand your comparables, and have done thorough due diligence. Without this foundation, any strategy you employ is built on shaky ground.

Next, know your upper limit with absolute clarity. Perhaps you have deep pockets and you'll be among the strongest bidders on the day. Alternatively, your budget ceiling might sit below what you've determined to be market value. Either way, this reality dramatically affects which strategy you should deploy.

But here's the critical part – you must stick to your limit. Have this number determined and written down (and agreed with your partner) before you even arrive at the auction. Hold fast to it. The auction floor is not the place for emotional decision-making… that's exactly what the agents want to prey upon. They're skilled at reading when someone's falling in love with a property and they want to seize on that to help push them beyond their rational limits.

 

Strategic approaches for different situations

Now, let's explore some tactical approaches and when to apply them.

If you have a healthy budget, going higher early in the auction can be a powerful move. This strategy immediately knocks out the tyre-kickers who were there hoping to bag a bargain. It also wrong-foots other serious bidders in your price bracket, making them question whether they can really compete. It's a show of strength that can end auctions quickly.

On the flip side, if your budget is tight, let others lead the charge. You want to see where the numbers settle before committing your hand. Watch how the auction unfolds, gauge the competition, and time your entry carefully.

When you're still in the running toward the end of proceedings, consider increasing your bid increments beyond the auctioneer's suggested amounts. If more than one bidder is competing with you at this stage, go substantially higher. I do caution that this is a risky move so you absolutely must keep your emotions in check, but larger increments project confidence that can genuinely intimidate your competition.

Another confidence move is fast counterbidding. Don't hesitate when it's your turn. Always try to hold the floor and maintain momentum. Hesitation signals doubt, and other bidders will sense it.

Here's something crucial to remember – agents and their offsiders will talk to you during the auction to encourage faster or higher bidding. They'll use phrases like "this might win it" or "you're so close" to create urgency. Don't get emotional. Be polite but stick to your own game plan. Keep control and go at your own pace. No one can force you to bid their way, and you shouldn't let them manipulate your strategy.

And, whatever you do, don't celebrate early. Always wait for the hammer to fall, the applause to start, and the auctioneer to officially announce you as the winner before showing any excitement. I've seen situations change at the last possible second, and you don’t want to look foolish by air punching in success only to be defeated by a late runner.

 

Navigating the pause

Very often, when bidding stalls, the auctioneer will pause proceedings to "seek instructions from the seller." Usually, they're confirming whether the home has reached reserve and can be declared on the market.

During this pause, if you've been actively bidding, someone will approach you quietly to see if you'd be willing to increase your bid. If you play your cards right, this can be an opportunity to take some control over the process and put pressure on the owner to lower their reserve price. I will start negotiating with the agent – perhaps raising my bid a little to show I am their most likely buyer, but never to my bidding limit. The result is that you will help the selling agent recondition their vendor toward a lower reserve price. If done

correctly, you may well secure the home at a figure below the seller’s original price expectations. This is where experience really matters – understanding when to stand firm and when to make a move.

 

When things don't go to plan

You might hear bidders ask the auctioneer "is it on the market?" during proceedings. In my experience, most auctioneers won't explicitly state whether the property is on the market, nor will they reveal the reserve price. However, you should be able to judge from their tone and intensity toward the end. They'll check in with all bidders who've gone silent before bringing down the hammer.

If the property looks like it will be passed in because the reserve hasn't been reached, make certain it's passed in to you as the highest bidder. This gives you the first right of negotiation without other buyers in the equation. If you don't secure this position, you risk someone else taking the prime negotiating position after the auction concludes.

One other word of caution – watch out for the “Steven Bradbury Bidder” – named after our favourite Aussie speed skater. This bidder hangs back throughout the entire auction, then suddenly comes in right at the end with a large blow-away bid that knocks everyone else out of contention. These bidders are genuinely tough to combat because they sometimes act without rational consideration. The best defence is to hold your line on your predetermined upper limit and bid back at them if you have room in your budget. Don't let their late entry push you into an emotional decision that exceeds your limit.

 

The reality of auction success

The fact of the matter is that anything and everything can happen under the pressure of an auction environment. The only way to truly learn how to perform at your best is to participate in hundreds of these events – and that's precisely why having a skilled buyers' agent on your side makes complete sense.

Why subject yourself to the stress and uncertainty when a professional auction bidder like me can do the hard work for you? We bring negotiating skills honed over multiple auctions, the ability to read situations accurately, and most importantly, the emotional distance needed to make rational decisions when the pressure is on.

We stand ready to take on that challenge and protect your interests when next you're looking to buy under the hammer. Don't keep losing at auctions – let's work together to ensure your next bid is the winning one.

 

  To have one of the friendly Propertybuyer  Buyers' Agents  to contact you:

Send us your property brief   or

call us on 1300 655 615 today.

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