Why Local Buyers’ Agents Beat Market Analysts in 2025 | Propertybuyer Insights

By Munro Donen, Director & Principal, Propertybuyer East propertybuyer.com.au

The basics of buying a property are reasonably simple. The challenge is getting the most favourable overall result from the buying process. For example, price is important but often the best outcomes relate to the contract’s conditions. By using contract conditions to your advantage, it’s possible to make your offer more attractive than others, particularly in a competitive market.

When looking to purchase, it’s important to be able to correctly interpret the available information.

Understanding the current stage of their specific market is key as prices do go through cycles, and demand and supply changes. While it’s always about location, price points for various property types can be performing quiet differently within the same suburb as well, and there are always markets within markets.

Up to date information is paramount and the professionals using the data must be completely immersed in and familiar with their specific markets.

Buyers’ agents are far better equipped, more knowledgeable, and have a greater understanding of local property cycles than general market analysts and media commentators.

Property data is generally lagging and not up to date as the information is not in the titles office until the contract settles, which can take several weeks or months.

As the saying goes, “old news is no news.”

Data from listings portals is often dated due to the time it takes to produce, collate and deliver this information. In the current environment of falling interest rates the market and pricing can move fairly quickly.

Buyers’ agents on the other hand are working their markets every day. We know about recent sales as they happen in real time. We attend auctions, and open homes so are constantly interpreting the levels of supply and demand in a market. We’re assessing what’s happening on a very localised basis.

Buyers’ agents, like us, physically inspect most listings in our service areas too, and we’re familiar with many of the properties that we’ve seen change hands over the years.

We ensure that we stay ahead of the curve and remain in the know, and often see shifts in the market well before they happen. We get early access to listings, have ongoing discussions with agents and can see market movements before the public has had a chance to react to any changes. The off-market emails you get are going to a large mailing list, and I can almost guarantee that buyers’ agents have already seen and assessed those properties well before the email hits your inbox.

Market commentator opinions are too general to be truly useful to buyers. Relying on median prices is unreliable and is not representative of all property types in an area.

Researchers and analysts are not working on the ground in an area and their opinions may be less accurate and useful.

Buyers’ agents know the nuances of their local markets all too well and understand exactly who is buying, what they’re buying and understand the level of expected competition for specific property types.

Perhaps most importantly of all, buyers’ agents understand the emotional connection people have to property. Price is what you pay, true value is what a home provides to you and your family for years to come.

Agents will try to get buyers to pay more. A buyers’ agent can read between the lines and secure better deals. Our negotiation skills will get you a better outcome.

In today’s fast-moving property market, relying on broad, delayed commentary can cost you valuable opportunities. Instead, partner with professionals who are on the ground, in the know, and working exclusively for your best interests. A reputable buyers agency in Australia brings local expertise, real-time insights, and strong negotiation skills to help you make confident, informed decisions. When it comes to securing the right property at the right price, experience truly matters trust the experts who live and breathe your local market. 

Get in touch with us today to see how we can help you secure your ideal property with clarity and confidence. 

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